As locals to the Sierra Nevadas we fell in love with the beauty of the Lake Tahoe Basin. With Lake Tahoe in our backyard and the blue color that drew us in we knew we had to help Keep Tahoe Blue. As a team of environmentalist and advocates we feel that is our part to donate to a non-profit that means a lot on what we stand for. As a business we strive for helping keep the environment safe and find products that we believe in.
Why do we donate to Keep Tahoe Blue?
We donate 15% of our profits to Keep Tahoe Blue because they are a solutions-oriented team of Tahoe advocates who use innovation, boots on-the-ground action and a unique, holistic approach to solve the environmental challenges threatening the Lake we love. They hold many campaigns to help inform the community on how to combat pollution, advance restoration, and tackle invasive species. The League is a big part of how Lake Tahoe stays so blue and a healthy body of water.
One reason Lake Tahoe is so clear is that 40 percent of the precipitation falling onto the Lake’s watershed falls directly upon the Lake. The remaining precipitation drains through marshes and meadows, which are a good filtering system for water. Unfortunately, many of the Lake's natural filtering systems have been disturbed by development and Tahoe's clarity is diminishing.
Higher Prices for what we believe in
We do get comments on how we have prices so high. Our reasoning is simple. We donate 15% back to Keep Tahoe Blue and we believe in supporting the local makers in the area. Our t-shirts are all handprinted and made in the USA. We support a lot of Mamas and small business that are starting to grow. In addition, we are a small team who works remotely.